Our story
Where it all started.
Chapter one · Miami
Practically raised in a bikini.
“Growing up in Miami, my family spent almost every weekend at the beach, so I practically grew up in a bikini. My favorite bikinis were always the ones my grandma would bring me from Peru. They were flattering, unique, and unlike anything I could find in the U.S.
As I got older, I realized I still couldn't find bikinis that felt timeless, feminine, and flattering in the way I wanted. Most styles felt too bulky or simply weren't my style, so I always found myself ordering swimwear from overseas. That's when I knew one day I wanted to create my own.
Years later, after building a following on social media and helping promote so many other brands, I realized it was finally time to bet on myself. I saved up the money I earned bartending and poured everything into starting Piura, despite having no idea what I was doing. I just knew the only way to make my dream happen was to start.”
The founder
Chapter two · Peru
Piura, the city of eternal heat.
“Piura is a coastal city in northern Peru known as the ‘City of Eternal Heat.’ Since my bikinis were inspired by Peru and originally made there, the name felt like the perfect fit.
To me, Piura represents warmth, the ocean, and that endless summer feeling I wanted the brand to capture. It reminds me of where I come from while representing the life I've always loved, living by the water. The name always felt like it was meant to be.”
Every piece is crafted in Peru, the city of eternal heat.
Chapter three · Now
More than a swimwear brand.
“Inspired by my roots in Peru and life in Miami, Piura became more than a swimwear brand. It's a celebration of endless summers, iconic coastlines, and the confidence that comes from putting on a bikini you truly feel amazing in.
My hope is that every woman who wears Piura feels confident, beautiful, and ready to collect memories and embrace every adventure.”
Confident. Effortless. Free.Wear the story